Shiprocket Powers Digital Expansion of Gujarat’s MSMEs

Gujarat’s manufacturing and textile hubs, long the backbone of the state’s economy, are accelerating their shift toward digital commerce as MSMEs look to expand beyond traditional regional markets. From Surat’s vast textile ecosystem to apparel units in Ahmedabad and engineering clusters in Rajkot and Vadodara, small and mid-sized enterprises are increasingly adopting technology-led models to manage growth.

As commerce moves online, MSMEs face challenges such as fragmented sales channels, decentralised fulfilment, and manual logistics coordination. Addressing these gaps, Shiprocket is playing a key role in enabling digital transformation by offering an end-to-end commerce and logistics infrastructure that integrates order management, checkout, fulfilment, shipping, and returns on a single platform.

“Gujarat’s MSMEs have always been strong manufacturers. What’s changing now is their ambition to sell nationally and digitally,” said Saahil Goel, CEO and co-founder of Shiprocket. He added that the company’s focus is on removing operational friction to help businesses scale efficiently across markets and channels.

For textile manufacturers in Surat, the platform enables seamless servicing of both wholesale and direct-to-consumer demand through unified workflows. Apparel brands are better equipped to manage seasonal spikes, while engineering MSMEs benefit from reliable, trackable deliveries across metros and emerging consumption centres.

Shiprocket also provides centralised dashboards that give MSMEs visibility into orders, delivery performance, returns, and regional demand trends, enabling data-driven decisions on inventory planning and expansion. Its asset-light model allows businesses to access pan-India logistics infrastructure without heavy capital investment.

As demand from Tier 2 and Tier 3 cities grows, Shiprocket’s nationwide reach is helping Gujarat-based MSMEs diversify revenue streams and strengthen resilience, supporting their transition from regional players to nationally scaled enterprises