OpenAI Enters E-commerce with Instat Checkout

ChatGPT to challenge Amazon and Google

In a move that could reshape the global ecommerce landscape, OpenAI has introduced “Instant Checkout” within its flagship product, ChatGPT, enabling users in the US to make purchases directly from the app without being redirected to external websites.

The pilot program, launched in collaboration with Etsy sellers, will soon extend to include Shopify merchants, marking OpenAI’s bold entry into online retail. With the feature, users can interact with ChatGPT to express their requirements, receive curated product recommendations, and complete payments seamlessly—all within a single conversation.

Industry experts view this as OpenAI’s most significant leap into ecommerce yet, with the potential to disrupt giants like Amazon and Google Shopping. By transforming ChatGPT from a conversational AI tool into a commerce-enabled platform, the company is creating a new sales channel that could deliver higher conversion rates for merchants while simplifying the buying process for consumers.

For users, the integration means faster, frictionless shopping. For sellers, it opens up access to millions of ChatGPT users who may prefer making purchases in-app rather than navigating multiple platforms.

While still in its early stages, the move positions OpenAI as a serious contender in the ecommerce space—blurring the line between AI-powered conversations and instant transactions. If scaled successfully, the feature could redefine how businesses engage with customers and how consumers experience online shopping.